A FASHION STATEMENT AGAINST NEGLECT.

The one night everyone stayed out on the streets, we launched a brand to shed light on those who stay out on them 365 nights a year. This urban wear line didn’t introduce a trendy collection, but garments of those who stay out on the streets every day.

CREDITS

Client: Comunidade Vida e Paz NGO
Agency: Leo Burnett Lisbon / Portugal 
Creative Director: Luciana Cani, Steve Colmar, Nuno Salvaterra.
Copywriter: Raul Palhares, Steve Colmar.
Art Director: Guilherme Nunes, Joana Dias.
Audiovisual Production/Video Editing: Hugo Lage.
Digital Production: Nuno Frade.

A FASHION STATEMENT AGAINST NEGLECT.

The one night everyone stayed out on the streets, we launched a brand to shed light on those who stay out on them 365 nights a year. This urban wear line didn’t introduce a trendy collection, but garments of those who stay out on the streets every day.​

TAKE THE HEAT

REXONA MEN

The one night everyone stayed out on the streets, we launched a brand to shed light on those who stay out on them 365 nights a year. This urban wear line didn’t introduce a trendy collection, but garments of those who stay out on the streets every day.