HOW MEN’S PITS BECAME THE ODDEST PITCHES.
When Indonesians started grooming their armpits, there was a surge in online personal care searches, proving they don’t talk about this. To encourage them to open up, a famous footballer breaks through conversations that would never happen, offering tips for men’s pits.
CREDITS
Client: Rexona Men [Unilever].
Creative Agency: Mullenlowe Singapore.
Executive Creative Director: Shengjin Ang, Daniel Kee.
Creative Director: Meryke Naude.
Senior Copywriter: Raul Palhares, David Thackray.
Senior Art Director: Yusufcan Kayhan.
Senior Producer: Kevin Nguyen.
Global Business Director: Sanjai Srivastava.
Account Director: Louisa Cheong.
Senior Account Manager: Hafiz Aliff.
Account Manager: Ee Von Ong.
Senior Strategy Director: Jon Nienaber.
Production House: Lime Productions Thailand.
Post Production House: VHQ Singapore.