VALENTINE’S
A DAY EARLIER FOR THE LOVE OF FOOTBALL.
In Brazil, Valentine’s Day falls on June 12. But on that same day in 2014, there was another big passion kicking off at the home of football—the World Cup. To avoid passion from clashing, we launched a nationwide movement to celebrate Valentine’s Day a day early, so all lovers had their moment.
CREDITS
Agency: Africa DDB
Creative Director: Sergio Gordilho, Eco Moliterno.
Copywriter: Raul Palhares.
Art Director: Caio Fernando Batista, Caio Gandolfi.
Production: BossaNovaFilms, Bolha.