LIFEGUARD UPGRADE? BAYWATCH THIS.
Back in the days, Ford had this promo where you get extra parts for when you buy a car, as an upgrade. To promote it, we launched a series of silly spots featuring upgrades in people’s lives. Like being rescued by the only lifeguard possible.
CREDITS
Client: Ford Motors Brazil
Agency: JWT São Paulo / Brazil.
Creative Director: Fábio Brandão.
Copywriter: Raul Palhares.
Art Director: Leandro Amaral, Fábio Santoro.
Production: Paranoid / Saxsofunny.