FINDING ONE IN 200 HUNDRED MILLION.
The year was 2009—Brazil’s worst flood in history. When a true adventurer literally drove against the tide in an off-road vehicle and went viral nationwide, we couldn’t rest until we found the driver.
CREDITS
Client: Troller Brazil
Agency: JWT São Paulo / Brazil.
Creative Director: Fábio Brandão, Mario D’Andrea, Rinaldo Ferrarezi, Roberto Fernandez.
Copywriter: Raul Palhares, Fábio Brandão.
Art Director: Daniel Righi, Paulo Carvalho, Rinaldo Ferrarezi.