CAR VIDEO REVIEWS MADE INTO TEST DRIVES
Having one of the most recommended cars for four years in a row wasn’t enough for Ford. To put it to the final test, we launched the first-ever online test drive chain, turning video reviews into invitations to real test drives.
CREDITS
Client: Ford Brazil
Agency: JWT São Paulo / Brazil.
Creative Director: Fabio Brandão, Mario D’Andrea, Rinaldo Ferrarezi, Roberto Fernandez.
Copywriter: Raul Palhares, Tamiris Gomes.
Art Director: Daniel Righi, Fernando Sperb, Felipe Cretella.
Motion Design: Francisco "Chicó" Andrade.
Production: Trator Filmes.