HARVESTED AND BREWED ON BRAZIL’S TRAINING TURF.
In the 2014 FIFA World Cup, football returned to its home. To celebrate the national team, we crafted a limited-edition beer brewed with barley harvested at the soil of Brazil’s National training center. We sold all the 2014 bottles before the kick off.
CREDITS
Client: A/B InBev Brahma
Agency: Africa São Paulo / Brazil.
Creative Director: Sergio Gordilho, Rafael Pitanguy, Humberto Fernandez, Eco Moliterno.
Creative: Raul Palhares, Sleyman Khodor, Caio Batista, Caio Gandolfi, Estefanio Holtz, Lucas Reis, Bruno Couto, Rafael Ziggy.
Production: Big Bonsai, Antfood.
Post-production: Jonathan Post.