A POSTER THAT SENSES WHAT GETS CLOSER.

To promote Ford’s parking sensor, we created an innovative sound-activated billboard that gets louder the closer you get. What better way to introduce this feature than to get the audience to stop by?

CREDITS

Client: Ford Brazil
Agency: JWT São Paulo / Brazil. 
Creative Director: Fábio Brandão, Erick Rosa, Ricardo John.  
Copywriter: Raul Palhares.  
Art Director: Lucas Aguiar.

A POSTER THAT SENSES WHAT GETS CLOSER.

To promote Ford’s parking sensor, we created an innovative sound-activated billboard that gets louder the closer you get. What better way to introduce this feature than to get the audience to stop by?

LX CELSIUS