KIDS IMAGINE BETTER THAN AI AND I CAN PROVE IT.

To promote Kraft Heinz Lunchables’ new snack line, we built an entire campaign with zero use of AI. Instead, we used KI, short for Kid Imagination, proving that kids will never let go of their boundless creativity and nothing can out-imagine them. Not even AI.

CREDITS

Client: Kraft Heinz [Lunchables]
Creative Agency: Goodby, Silverstein & Partners
Chair: Jeff Goodby
CCO: Margaret Johnson
CD: Kurt Mills, Daniel Righi
AD: Nando Sperb
CW: Raul Palhares
Managing Partner: Brian McPherson
Account Director: Becca Morris, Callen Gustafson
Account Director: Callen Gustafson
Account Manager:  Carmen Guan, Adrianne Medina
Head of Strategy: Bonnie Wan, Christine Chen
Strategy Director: Kelly Evans-Pfeifer, Caitlin Neelon
Head of Production: Jim Haight
Executive Producer: Christine Oh
Producer: Alisa Latvala, Hanna Hegnell
Artist: Caldin Seides
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Yelena Kompaneyets
Media: Starcom 
Production: Blink / Blinkink
Director: Joseph Mann 
Producer: Jack Bristow 
Executive Producer: Alex Halley 
Director of Photography: Carlos Veron
Post Production / VFX: Absolute Post
Editorial: Final Cut
Music/Sound: One Union, Major Tom

KIDS IMAGINE BETTER THAN AI AND I CAN PROVE IT.

To promote Kraft Heinz Lunchables’ new snack line, we built an entire campaign with zero use of AI. Instead, we used KI, short for Kid Imagination, proving that kids will never let go of their boundless creativity and nothing can out-imagine them. Not even AI.

EVERYONE CAN PHOTOSHOP